{"product_id":"is-it-me-edp-90ml-ahmed-al-maghribi","title":"Is It Me 90ml By Ahmed Al Maghribi","description":"\u003cp dir=\"ltr\"\u003eA 70ml bottle of Maison Francis Kurkdjian's Baccarat Rouge 540 retails for around \u003cstrong\u003e$490 AUD\u003c\/strong\u003e through MECCA, the brand's exclusive Australian stockist. Is It Me by Ahmed Al Maghribi brings that same saffron-ambergris-ambroxan DNA into a generous 90ml bottle, at a fraction of that price, with its own sweeter, fruitier twist on the profile.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eThe Story\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eBaccarat Rouge 540, created by perfumer Francis Kurkdjian in 2015 to mark Baccarat crystal house's 250th anniversary, became one of the defining niche fragrances of the last decade for its luminous, mineral-amber signature. Is It Me, released by Ahmed Al Maghribi in 2025, takes that same celebrated accord and reworks it into a sweeter, more gourmand direction, with fragrance reviewers specifically noting how skilfully it captures the original's DNA while adding its own fruitier character.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eThe Scent\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eIs It Me opens with saffron, jasmine and orange, a bright, slightly spiced introduction that leans sweeter and juicier than a typical saffron-forward opening thanks to the orange.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThe heart brings in ambergris and cotton candy, and this is where the fragrance takes its own distinct turn — the cotton candy adds a soft, sugary sweetness that pulls the composition into gourmand territory, while the ambergris keeps that signature mineral-amber radiance underneath.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThe base settles into ambroxan and cedar, a warm, woody-amber finish that anchors the sweetness with just enough structure to keep it from feeling one-dimensional.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eAn Honest Note on Performance and Opening\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eCommunity sentiment here is genuinely mixed, and we'd rather tell you that upfront than pretend otherwise. Several reviewers describe the dry-down as a little generic or \"something everyone has in their collection,\" while others call it powdery, vanilla-and-sandalwood perfection with excellent projection. Reported projection and longevity both run above average, so however the scent lands for your skin chemistry, it should have the staying power to back it up. As with most Baccarat Rouge-style compositions, give it some time to settle before forming a final opinion.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eFragrance Notes\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eTop Notes\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eSaffron\u003c\/li\u003e\n\u003cli\u003eJasmine\u003c\/li\u003e\n\u003cli\u003eOrange\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003eHeart Notes\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eAmbergris\u003c\/li\u003e\n\u003cli\u003eCotton Candy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003eBase Notes\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eAmbroxan\u003c\/li\u003e\n\u003cli\u003eCedar\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003eScent Family: Gourmand Oriental Amber\u003cbr\u003eGender: Unisex\u003cbr\u003eBest For: Evenings, cooler weather, and anywhere you want a sweet, radiant signature scent\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eProduct Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003e90ml Eau de Parfum\u003c\/li\u003e\n\u003cli\u003eUnisex fragrance\u003c\/li\u003e\n\u003cli\u003eSourced directly from authorised Middle Eastern distributors\u003c\/li\u003e\n\u003cli\u003eSealed and boxed for freshness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003ePerformance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eLongevity:\u003c\/strong\u003e Above average; reviewers consistently note strong staying power\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProjection:\u003c\/strong\u003e Above average, with a noticeable radiant sillage\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSillage:\u003c\/strong\u003e Strong indoors; noticeable outdoors as well\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest Season:\u003c\/strong\u003e Autumn and winter, though the bright citrus-saffron opening keeps it wearable for evenings year-round\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCaveat:\u003c\/strong\u003e Community opinion on the dry-down is genuinely split between \"generic\" and \"perfection\" — skin chemistry plays a real role here, so results may vary\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eComparison to the Inspiration Fragrance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eShares the saffron, ambergris and ambroxan foundation that defines Baccarat Rouge 540's signature\u003c\/li\u003e\n\u003cli\u003eIndependently described by reviewers as capturing the original's \"DNA\" while adding its own sweeter, fruitier character\u003c\/li\u003e\n\u003cli\u003eComes in a generous 90ml bottle, at a fraction of the roughly $490 AUD MECCA price for the 70ml original\u003c\/li\u003e\n\u003cli\u003eTrades some of the original's mineral sharpness for a softer, more gourmand cotton-candy sweetness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eAbout the Brand\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eAhmed Al Maghribi is a UAE-based fragrance house known for producing accessible interpretations of celebrated international perfumes alongside its own original compositions. Their fragrances are formulated and bottled in the UAE, drawing on the region's long-standing perfumery tradition. At Dubai Blends, we work directly with authorised Middle Eastern distributors to bring fragrances like this one to Australian customers without the usual import markups.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eCommunity Quotes\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\"So many dupes for Baccarat Rouge 540, but the quality, performance and price make this the best way to own its DNA.\"\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\"This stuff is quite possibly perfection in a bottle. A little powdery, some vanilla and sandalwood. Heavenly.\"\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\"Powdery and light, sweet but not too floral. It lasts well on skin and projects moderately.\"\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWhy Buy From Dubai Blends\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003e100% authentic — sourced directly from authorised Middle Eastern distributors, no middlemen, so you get the best price in Australia\u003c\/li\u003e\n\u003cli\u003eFast, tracked shipping Australia-wide from our local warehouse\u003c\/li\u003e\n\u003cli\u003eSecurely packed — every bottle arrives intact, guaranteed\u003c\/li\u003e\n\u003cli\u003eLoved by thousands of Australian fragrance fans\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eFAQ\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWhat does Is It Me by Ahmed Al Maghribi smell like?\u003c\/strong\u003e\u003cbr\u003eIt opens with saffron, jasmine and orange, moves into an ambergris and cotton candy heart, and settles into a warm ambroxan and cedar base. Overall it's a sweet, radiant gourmand oriental.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eHow does it compare to the fragrance it's inspired by?\u003c\/strong\u003e\u003cbr\u003eReviewers describe it as capturing the DNA of Baccarat Rouge 540, which retails for around $490 AUD for 70ml through MECCA, with a sweeter, fruitier twist thanks to the cotton candy note.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eIs it a men's or women's fragrance?\u003c\/strong\u003e\u003cbr\u003eIt's unisex, with a gourmand oriental character that wears well on anyone.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eHow long does it last?\u003c\/strong\u003e\u003cbr\u003eLongevity and projection are both reported as above average, though community opinion on the specific dry-down character is mixed — some love it, others find it more generic.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWhat's the best season or occasion to wear it?\u003c\/strong\u003e\u003cbr\u003eAutumn and winter suit it best, though the bright saffron-orange opening makes it wearable for evenings year-round.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eDoes Dubai Blends ship this Australia-wide?\u003c\/strong\u003e\u003cbr\u003eYes — fast and tracked to Sydney, Melbourne, Brisbane, Perth, Adelaide, Canberra and everywhere in between. If you like this one, check out our Hibaaya by Al Absar or Barakkat Rouge 540 by Joyous for more amber-gourmand options.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003ePro Tip\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cem\u003eSkin chemistry plays a bigger role than usual with this one — reviewers are genuinely split on the dry-down, so it's worth testing on your own skin before committing to a full bottle if you can, rather than going purely on other people's reviews.\u003c\/em\u003e\u003c\/p\u003e","brand":"Dubai Blends","offers":[{"title":"Default Title","offer_id":49053960732855,"sku":null,"price":75.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/5597\/8423\/files\/E20FC856-112E-4A71-88E3-D4507BACFAA9.png?v=1787678766","url":"https:\/\/dubaiblends.com.au\/products\/is-it-me-edp-90ml-ahmed-al-maghribi","provider":"Dubai Blends","version":"1.0","type":"link"}