Asad 100ML EDP By Lattafa

Fragrance Notes

• Top: Black Pepper, Pineapple, Tobacco
• Heart: Coffee, Patchouli, Iris
• Base: Vanilla, Amber, Dry Woods, Benzoin, Labdanum
• Scent Family: Amber Woody Spicy
• Gender: Men's, though widely worn as unisex
• Best For: Autumn and winter, evenings, and occasions calling for a bold, confident presence

"Asad" means lion in Arabic, and this fragrance is built around that same sense of strength, confidence, and regal presence — a bold spicy-amber composition that's become one of Lattafa's most benchmark releases since its 2021 launch.

The Story

Lattafa built Asad around a striking contrast: fiery spice and tropical fruit colliding with rugged tobacco, before softening into warm vanilla and amber for a luxurious trail. It's since become one of the most recognised names in accessible amber-woody perfumery, credited with introducing countless newcomers to this genre and spawning several flankers within the wider Asad line.

The Scent

It opens with black pepper, pineapple, and tobacco — a spicy, juicy contrast right from the first spray, with the fruity brightness playing off the rugged tobacco underneath.

The heart brings coffee, patchouli, and iris together, adding a deep, aromatic, slightly floral-earthy complexity that makes the composition feel layered and evolving rather than simple.

The base settles into vanilla, amber, dry woods, benzoin, and labdanum, delivering a warm, resinous dry-down where sweet vanilla tempers the smoky woods and rich amber for a genuinely luxurious finish.

An Honest Note on Performance

This is a bold, assertive fragrance rather than a subtle one, and it's worth applying with a light hand if you're new to it — the black pepper-tobacco opening is intense by design. It's also worth knowing that this composition runs sweeter overall than many other fragrances in its genre, thanks to the prominent vanilla and honeyed amber in the base — a plus if you love warm, comforting orientals, less so if you prefer something drier and sharper throughout.

Product Details

• Size: 100ml
• Concentration: Eau de Parfum
• Brand: Lattafa
• Release Year: 2021

Performance

• Longevity: Strong, typically 6-10+ hours, in line with the rest of the Lattafa amber-spicy range
• Projection: Confident for the first several hours before settling into a closer, warmer skin scent
• Sillage: Noticeable and long-lasting — apply to clothing for extra staying power
• Best season: Autumn and winter especially, given its warm, resinous character
• Caveat: The opening runs bold and spicy — a light hand goes a long way, especially if you're new to this style of fragrance

About Lattafa

Lattafa is a family-run, third-generation Emirati fragrance house and one of the most recognised names in modern Arabic perfumery, reaching customers in over 120 countries. Asad stands as one of its flagship achievements — a genuine benchmark release in the amber-woody spicy category that's spawned an entire family of flankers built on its DNA.

Why Buy From Dubai Blends

• 100% authentic — sourced directly from authorised Middle Eastern distributors, no middlemen, so you get the best price in Australia
• Fast, tracked shipping Australia-wide from our local warehouse
• Securely packed — every bottle arrives intact, guaranteed
• Loved by thousands of Australian fragrance fans

FAQ

What does Asad smell like?
A bold amber woody spicy — black pepper, pineapple, and tobacco up top, a coffee-patchouli-iris heart, and a warm vanilla-amber-benzoin base. Sweet, resinous, and confident.

Is it unisex or gendered?
Marketed as a men's fragrance, though its warm, sweet amber character is widely worn as unisex.

How long does it last?
Strong — typically 6-10+ hours, with confident projection through the opening hours before settling into a closer scent.

What season or occasion is it best for?
Autumn and winter especially, and evening wear — this is a bold fragrance built to leave a lasting impression.

Is there a stronger or sweeter version of Asad?
Yes — Lattafa has released several flankers built on the Asad DNA, including Asad Elixir (deeper and more intense), Asad Bourbon (gourmand and boozy), and Asad Zanzibar (fresh and coconut-driven), available together in the Asad Collection gift set.

Does Dubai Blends ship Asad across Australia?
Yes — we ship tracked, Australia-wide, including Sydney, Melbourne, Brisbane, Perth, Adelaide, and Canberra. Browse our full Lattafa range, including the Asad Collection gift set, for more from the brand.

Pro Tip

Because the opening runs bold with black pepper and tobacco, apply this one 20-30 minutes before you need to be around others — it gives the spice time to settle so the warmer vanilla-amber-coffee character can take centre stage.