Lattafa Asad Elixir 100ml EDP

Fragrance Notes

• Top: Pink Pepper, Saffron, Grapefruit
• Heart: Tobacco, Cedarwood, Vanilla
• Base: Patchouli, Frankincense (Olibanum), Cashmeran, Dry Amber
• Scent Family: Oriental Woody / Amber Woody
• Gender: For Him
• Best For: Evenings, date nights, formal events, autumn and winter

"Asad" means "lion" in Arabic, and Asad Elixir is a darker, deeper, more rebellious evolution of the original Asad that fragrance lovers have been talking about for years. If the original is the lion at rest, commanding and confident, then Asad Elixir is the lion on the hunt: spicy, smoky, warm and impossible to ignore. It is a fragrance built for cool evenings and for the man who wants to be remembered.

The Story
Asad Elixir was released in 2025 by Lattafa, a Dubai perfume house known for modern, wearable Arabic fragrances. It is the latest member of the Asad family, which also includes the original Asad, Asad Bourbon and Asad Zanzibar, and reviewers generally describe it as the darkest and warmest of the group.

The name means "lion" in Arabic, and "elixir" signals a richer, more concentrated take on the original. The perfumer is not publicly credited.

The Scent
Asad Elixir opens with pink pepper, saffron and grapefruit. The pepper is sharp and spicy, the saffron adds a golden, slightly leathery warmth, and the grapefruit gives a brief citrus bite that keeps the opening lively before the darker notes arrive.

The heart is tobacco, cedarwood and vanilla. Tobacco brings a smoky, dry depth, cedarwood adds a clean, pencil-shaving woodiness, and vanilla softens the edges so the whole thing feels warm rather than harsh. Reviewers who love it describe a dark, sweet, warm-spicy character in this stage.

The base is patchouli, frankincense, cashmeran and dry amber. Patchouli is earthy, frankincense adds a resinous, slightly smoky incense quality, cashmeran gives a soft woody warmth, and dry amber ties it together into a rich, lingering finish.

An Honest Note on Performance and the Opening
Asad Elixir is a divisive fragrance, and you should know that before buying. Some reviewers call it a masterpiece and the best Lattafa release in a long time, with a dark, sweet, warm-spicy character that they reach for all autumn and winter. Others find the opening smoky and astringent, describe the tobacco as acrid rather than sweet, and say the amber and vanilla are hard to find behind the smoke.

Some reviewers suggest the scent improves with maceration, meaning the bottle is given time to rest, and the opening can smell sharper in a freshly shaken bottle. It is also a flanker of the original Asad, so if you love the original, expect something darker, warmer and less fresh. Some enthusiasts feel the flanker is the better of the two, while others prefer the original.

Product Details

• Brand: Lattafa
• Fragrance: Asad Elixir
• Size: 100ml (3.4oz)
• Concentration: Eau de Parfum
• Perfumer: Not publicly credited
• Release year: 2025
• Origin: Dubai, UAE

Performance

• Longevity: Reviewers report roughly 6 to 8 hours, with one aggregator suggesting 6 to 10, and one reviewer finding it lingers on clothing until the next day; data is still limited for a new release
• Projection: Moderate to strong, with some finding the sillage unobtrusive yet well perceptible
• Sillage: A noticeable warm, spicy trail in the first few hours that softens as the base settles
• Best season: Autumn (March to May) and winter (June to August); some reviewers also find it versatile on cooler spring evenings
• Caveat: The opening and tobacco character are polarising, and the heat of an Australian summer could make the spices feel overwhelming

About the Brand
Lattafa is a Dubai-based perfume house known for modern Arabic fragrances that are bold, wearable and made for everyday life. The name comes from the Arabic words for kindness and pleasantness, which fits the brand's friendly, accessible style.

The Asad line is among Lattafa's most popular men's ranges, and Asad Elixir is its darkest, most amber-tobacco-driven member. It has earned a devoted following, and some strong opinions, among fragrance fans.

Why Buy From Dubai Blends

• 100% authentic: sourced directly from authorised Middle Eastern distributors, no middlemen, so you get the best price in Australia
• Fast, tracked shipping Australia-wide from our local warehouse
• Securely packed: every bottle arrives intact, guaranteed
• Loved by thousands of Australian fragrance fans

Frequently Asked Questions

What does Asad Elixir smell like?
Asad Elixir smells spicy, smoky and warm: pink pepper, saffron and grapefruit on top, tobacco, cedarwood and vanilla in the heart, and patchouli, frankincense, cashmeran and dry amber in the base. It starts sharp and spicy and dries down into a rich, resinous, amber-woody warmth.

Is Asad Elixir for men or women?
Asad Elixir is marketed for men, and its tobacco, spice and amber profile leans masculine. Fragrance has no rules, though, and anyone who enjoys dark, warm, smoky scents can wear it.

How long does Asad Elixir last?
Reviewers report roughly 6 to 8 hours of longevity, with some finding it lasts longer and lingers on clothing. It is a newer release, so data is still limited, and skin chemistry plays a big part in how long it lasts on you.

What season and occasion is Asad Elixir best for?
Asad Elixir is best for autumn (March to May) and winter (June to August) in Australia, when cool air suits its tobacco, frankincense and amber warmth. It suits evening dinners, date nights and formal events more than hot days or casual daytime wear.

Is Asad Elixir a safe blind buy?
Asad Elixir is not a guaranteed blind buy. Some reviewers recommend it confidently, while others find the opening smoky and astringent. If you already enjoy tobacco, saffron and amber fragrances, it is a good bet, but if you are unsure, a sample or a test on your own skin first is the safest route.

How is Asad Elixir different from the original Asad?
Reviewers describe the original Asad as fresher and spicier, while Asad Elixir is darker, warmer and more amber-driven, with tobacco, frankincense and dry amber at its core. Some fans prefer the flanker, while others prefer the original, so it comes down to whether you want fresh spice or dark warmth.

Does Asad Elixir smell harsh at first?
The opening can feel sharp and smoky, especially from a freshly opened bottle, because of the pink pepper, saffron and tobacco. Some reviewers suggest the scent smooths out as the bottle rests and as the wear progresses, and the vanilla and amber become more noticeable in the dry-down.

Does Dubai Blends ship Asad Elixir across Australia?
Yes. We ship Australia-wide from our local warehouse with full tracking, including Sydney, Melbourne, Brisbane, Perth, Adelaide, Canberra and all regional areas.

Pro Tip
Test Asad Elixir on your skin for a full hour before deciding, as the sharp, smoky opening is the most polarising part and the vanilla and amber become more noticeable as it settles. Apply two sprays to the neck and chest on cool evenings, and store the bottle somewhere cool and dark; some reviewers find a bottle that has had time to rest smells smoother.