Fahad 80ml EDP by Lattafa

Lattafa's newest men's release arrived with a specific idea behind it: not speed as a spectacle, but control underneath it — the composure of something powerful that isn't trying to prove anything. That's the concept Fahad is built around, and it comes through in how the fragrance actually behaves on skin. It opens fast and bright, tightens up through the middle, and settles into something dark, quiet, and confident by the time it dries down. Built by perfumers Gaël Montero and Christophe Raynaud as an oriental fougère, it's aimed squarely at men who want a modern take on the genre rather than another rehash of old-school barbershop notes — though plenty of women who like fresh, spicy fougères have found it wears just as well on them.

The opening doesn't waste any time. Pineapple and mandarin come through together, juicy and immediately eye-catching, giving Fahad a lively, almost energetic first impression rather than easing in slowly. Black pepper arrives right alongside them, and it's really this note that shapes the whole opening — it takes what could've been a purely fruity, sweet start and gives it a sharper, more incisive edge instead. That contrast between juicy fruit and sharp spice is what makes the first few minutes of wear feel dynamic rather than one-note. As things settle, usually within 20 to 30 minutes, orange blossom, lavender and artemisia move to the front. Orange blossom keeps a thread of the citrus opening alive but in a cleaner, more floral form, while lavender and artemisia bring in that classic aromatic fougère backbone — herbal, slightly bitter, and noticeably more composed than the top notes. This is the phase where Fahad stops feeling loud and starts feeling deliberate.

The dry-down is where the "restrained power" idea really lands. Incense, patchouli, cedarwood and ambroxan move in together and don't rush — incense brings a faint, smoky depth, patchouli adds earthiness, cedarwood gives it structure, and ambroxan ties it all together with that warm, slightly salty, skin-like radiance that's become a signature of modern masculine perfumery. On skin, this settles into something calm and confident rather than aggressive — the kind of dry-down that reads as composed and serious without needing to be loud about it. It's a fragrance that seems to know exactly what it's doing, which tracks with the whole concept behind it.

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Fahad plays out almost like its own short story — a fast, bright, contrasting opening between juicy pineapple and sharp black pepper, easing into an aromatic, more disciplined fougère heart, before landing on a dark, smoky, ambroxan-driven base. That arc from energetic to composed is the whole point of the composition, and it's what makes Fahad feel like a genuinely considered new release rather than just another fast-follow launch.

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Fragrance Notes Matrix

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Product Details

• Brand: Lattafa Perfumes
• Concentration: Eau de Parfum (EDP)
• Volume: 80ml
• Olfactory Family: Oriental Fougère
• Orientation: Masculine — built and marketed as a men's fragrance, with a fresh, spicy, contrast-driven profile that leans confidently masculine, though its fresh fougère backbone means it can wear well on anyone who enjoys the genre.

Performance & Wearability

• Longevity: Strong for the category — expect 7 to 9 hours of wear, with the pineapple-pepper opening fading within the first hour and the incense-ambroxan base carrying the fragrance through the rest of the day as a warmer, quieter presence.
• Sillage & Projection: Confident without being overwhelming. The opening throws a noticeable bubble for the first hour or two, then pulls in closer to the skin as the aromatic heart and woody-ambroxan base settle in for the long stretch of wear.
• Best Season & Occasions: Genuinely versatile — the fruity-spicy opening suits warmer weather and daytime wear, while the smoky, ambroxan-driven base gives it enough depth for evenings and cooler months too. Works well for the office, casual outings, and evening occasions alike.

About the Brand: Lattafa

Lattafa Perfumes is one of the most prolific names in modern Middle Eastern perfumery, known for releasing a steady stream of well-considered fragrances that borrow the richness of niche and designer compositions without the niche price tag. Fahad represents the brand pushing into more contemporary territory — working with perfumers Gaël Montero and Christophe Raynaud to build a modern oriental fougère with a genuine concept behind it, rather than simply following an established trend. It's part of a broader pattern from Lattafa: consistently strong performance, thoughtful note construction, and pricing that keeps genuinely well-made fragrance accessible.

What the Community Is Saying

"Picked this up as soon as it landed and it's become my go-to for the gym-to-dinner transition. The pineapple-pepper opening is genuinely different, and the incense base gives it way more depth than I expected from a fresh fougère." — Daniel, Brisbane

"This is one of the more interesting new releases I've tried in a while. It's fresh without being generic, and it actually has legs — still smelling great on my jacket the next morning." — Nathan, Sydney

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• 100% Guaranteed Authenticity: Sourced completely via direct, authorized supply chains within the United Arab Emirates.
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• Climate-Regulated Storage: Kept in temperature-controlled darkness to prevent the premature degradation of delicate citrus top notes and precious natural oils.
• Best Price Online: We operate purely online and buy in bulk, which eliminates expensive retail rent and middle-man markups. We pass those direct savings straight to you, ensuring you get the best price in Australia.

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Frequently Asked Questions (FAQ)

1. What does Fahad actually smell like?
It opens with a juicy hit of pineapple and mandarin, sharpened almost immediately by black pepper, then settles into a cleaner, herbal heart of lavender, artemisia and orange blossom. The dry-down turns darker and smokier, with incense, patchouli, cedarwood and ambroxan giving it a warm, woody, confident finish. It's a fresh fougère on the surface with real depth underneath.

2. Is it overly sweet, smoky, or heavy?
Not sweet at all — the pineapple and mandarin read as fresh and juicy rather than sugary, and black pepper keeps things sharp from the start. There's a touch of smokiness from the incense in the base, but it's balanced by cedarwood and ambroxan rather than overwhelming, so overall this sits closer to fresh-with-depth than heavy or smoke-forward.

3. How long does it actually last?
A solid 7 to 9 hours on skin, which is strong for a fresh fougère composition. The fruity-peppery opening is most prominent in the first hour, with the incense-ambroxan base taking over for a warmer, longer-lasting finish through the rest of the day.

4. Is Fahad suitable for women too, or strictly a men's fragrance?
It's marketed and built as a masculine fragrance, and the black pepper and ambroxan base do lean confidently in that direction. That said, fresh oriental fougères like this one tend to translate well across genders, so anyone who enjoys the genre may find it works for them regardless.

5. What season and occasions suit Fahad best?
It's genuinely versatile. The bright, juicy opening works well in warmer weather and daytime settings, while the smoky, woody, ambroxan-driven base gives it enough substance for cooler evenings too — making it a solid year-round option for the office, casual wear, or evening occasions.

6. Does this need to sit or macerate before wearing?
No — as an EDP, it's ready to wear straight from the bottle and doesn't need the extended maceration some pure oud oils or attars require. As with any fresh release, letting it breathe for a week or two after opening can occasionally help it settle in slightly, but it's not necessary.

7. Is Fahad appropriate for the office?
Yes. Projection is noticeable in the first hour or so but not overwhelming, and it settles into a closer, warmer scent as the day goes on. Two to three sprays is plenty for an office environment without crowding shared spaces.

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Pro Tip: Let the Contrast Do the Work

Fahad is built on contrast — bright fruit against sharp pepper, clean florals against dark incense — so resist the urge to over-apply just to make the opening last longer. Two to three sprays on pulse points (inner wrists, base of throat) is enough to let the full arc of the fragrance unfold naturally over the day, rather than flooding your senses with the top notes and missing the more interesting aromatic and smoky phases underneath. If you want the woody-ambroxan base to project a little further into the evening, add a single extra spray to your jacket or shirt collar before heading out, since fabric holds onto cedarwood and ambroxan longer than skin does.