Hulm 100ml ExDP By Riiffs Parfums

Fragrance Notes

Top Notes - Raspberry, Peach, Rose de Mai, Plum, Nectar
Heart Notes - Orris Root, Tuberose, Peony
Base Notes - White Musk, Iso E Super
Scent Family - Powdery Fruity Floral
Gender - Women’s
Best For - Daytime, spring and summer, and anyone who loves a soft, dreamy, feminine floral
Inspired By - Louis Vuitton Attrape-Rêves

Hulm by Riiffs Parfums is a soft, dreamy, powdery fruity floral in Extrait de Parfum concentration. It opens with juicy peach, raspberry and rose de mai, blooms into tuberose, orris and peony, and settles into a clean white musk base. It takes its inspiration from Louis Vuitton’s Attrape-Rêves, with a fruitier, more powdery character of its own.

The Story

Hulm is the Arabic word for “dream,” and it was released by Riiffs in 2025 as a feminine Extrait built around a luminous, powdery beauty. Retailers link it to Louis Vuitton’s Attrape-Rêves, whose French name means “dreamcatcher,” so the two share a dreamy theme as well as a soft floral character. Where Attrape-Rêves is described as more peony, rose and woody, Hulm adds peach, plum, raspberry, tuberose and orris for a richer, fruitier, more powdery feel.

The Scent

Hulm opens with raspberry, peach, rose de mai, plum and nectar, a juicy, glowing, softly sweet introduction. The peach and nectar bring a velvety fruitiness, the raspberry adds a little tartness, and the rose de mai gives it an elegant floral lift.

The heart brings in orris root, tuberose and peony. The orris gives the powdery, cosmetic-like softness the fragrance is known for, the tuberose adds a creamy, white-floral richness, and the peony keeps it airy and fresh.

The base settles into white musk and Iso E Super, a clean, smooth, slightly woody finish. It’s soft and skin-like, and it keeps the florals radiant rather than heavy.

An Honest Note on Performance and Opening

Hulm is a lightly documented release, and we couldn’t find independent community wear reports. One retailer estimates 8 to 10 hours with moderate projection at Extrait strength, but that’s an estimate rather than verified wear data, so treat it as a guide. Extraits are generally denser and closer to the skin than eau de parfum, which suits a soft, powdery style like this. One more thing to know is that Iso E Super divides noses. Some people barely detect it, while others find it prominent, so how the base comes across can vary from person to person.

Product Details

• 100ml Extrait de Parfum
• Women’s fragrance
• Sourced directly from authorised Middle Eastern distributors
• Sealed and boxed for freshness

Performance

• Longevity: No verified community data yet; one retailer estimates 8 to 10 hours at Extrait concentration
• Projection: Retailers describe it as moderate, with a soft powdery closeness
• Sillage: Gentle and luminous rather than loud
• Best Season: Spring and summer days suit it best (summer runs December to February in Australia), and it also works for evenings
• Caveat: Lightly reviewed, and the Iso E Super in the base can read differently on different noses

Comparison to the Inspiration Fragrance

• Retailers cite Louis Vuitton’s Attrape-Rêves as the inspiration, with both sharing a dreamy, powdery floral character
• Attrape-Rêves is described as more peony, rose and woody, while Hulm adds peach, plum, raspberry, tuberose and orris
• Both names point to a dream theme, “dreamcatcher” in French and “dream” in Arabic
• Hulm is Riiffs’ own take, so expect a family resemblance rather than an identical match

About the Brand

Riiffs Parfums is a fragrance label with a growing range of Extrait and eau de parfum releases, including Hoor, Zenith and Freeze in Flames. Hulm is its soft, powdery feminine release. At Dubai Blends, we work directly with authorised Middle Eastern distributors to bring fragrances like this one to Australian customers.

Why Buy From Dubai Blends

• 100% authentic — sourced directly from authorised Middle Eastern distributors, no middlemen, so you get the best price in Australia
• Fast, tracked shipping Australia-wide from our local warehouse
• Securely packed — every bottle arrives intact, guaranteed
• Loved by thousands of Australian fragrance fans

FAQ

What does Hulm by Riiffs Parfums smell like?
It opens with raspberry, peach, rose de mai, plum and nectar, moves into orris root, tuberose and peony, and settles into white musk. Overall it’s a soft, powdery, fruity floral.

How does it compare to the fragrance it’s inspired by?
Retailers cite Louis Vuitton’s Attrape-Rêves as the inspiration. Both are dreamy, powdery florals, but Hulm is described as fruitier and more powdery, with peach, plum, raspberry and tuberose.

Is it a men’s or women’s fragrance?
It’s a women’s fragrance, with a soft, feminine, powdery character.

How long does it last?
It’s a lightly reviewed release, so we can’t quote a verified figure. One retailer estimates 8 to 10 hours at Extrait concentration, with moderate projection.

What’s the best season or occasion to wear it?
Spring and summer days suit it best, and the powdery florals also work well for evenings and special occasions.

Does Dubai Blends ship this Australia-wide?
Yes — fast and tracked to Sydney, Melbourne, Brisbane, Perth, Adelaide, Canberra and everywhere in between. If you like this one, check out our Miss Lavinia by Joyous or Sugar Mallow Pink Cloud by Atralia for more feminine fruity florals.

Pro Tip

At Extrait strength, two sprays on pulse points is usually plenty. Apply to moisturised skin and add a light spritz on a scarf collar, since fabric holds powdery notes like orris well, and give the peach and raspberry a few minutes to settle before judging.