Sur Mesure Noir 100ML EDP By Lattafa Pride

Lattafa Pride sits a notch above the standard Lattafa lineup, built for fragrances with a bit more ambition and polish, and Sur Mesure Noir is a strong example of that positioning. The name translates roughly to "tailored black," and the fragrance lives up to it — a spicy, resinous, woody composition that feels considered rather than loud, closer to the kind of dark, quietly confident niche scents that cost significantly more elsewhere. It's built as a unisex fragrance, and its "tailored suit" concept comes through clearly on skin: sharp, refined, and put together rather than showy.

The opening arrives with genuine energy. Bergamot brings a bright citrus lift, while cinnamon, nutmeg, and pimento berries move in almost immediately, creating a warm, peppery, slightly fiery first impression. This isn't a soft, easing-in citrus opening — it's spicy and a little sharp right from the first spray, closer to something you'd smell near a spice market than a fruit stand. As the initial intensity settles over the first 20 minutes, the heart brings things into more refined territory. Lavender adds a calming, herbal aromatic quality, mahonial contributes a soft floral undertone that's rarely used but adds real distinctiveness here, and elemi brings a subtle resinous shimmer that ties the spice from the opening to the woods still to come. This middle phase is genuinely well-balanced — aromatic and slightly floral, but never sweet, keeping the composition feeling grown-up and considered.

The dry-down is where Sur Mesure Noir earns its reputation as a serious performer. Patchouli, sandalwood, cedarwood, vetiver, and amber all arrive together, building a dense, warm, woody-resinous base that's genuinely substantial. Patchouli and vetiver bring earthiness and a slightly dry, green depth, sandalwood and cedarwood add creamy structure, and amber ties it all together with a soft, golden warmth. On skin, this settles into something dark, smooth, and quietly commanding — described by wearers as everything from a confident work scent to a serious date-night option, which speaks to just how well-balanced this dry-down really is.

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Sur Mesure Noir earns its "tailored" name honestly — a sharp, spicy citrus opening gives way to a refined, resinous aromatic heart, before settling into a genuinely dense, dark woody-amber base. That progression from fiery to composed to grounded is what makes it feel considered rather than loud, and it's exactly the kind of layered construction people expect from Lattafa Pride's more elevated line.

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Fragrance Notes Matrix

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Product Details

• Brand: Lattafa Pride
• Concentration: Eau de Parfum (EDP)
• Volume: 100ml
• Olfactory Family: Spicy Woody Amber
• Orientation: Unisex — the spicy citrus opening and dense, resinous base don't lean distinctly toward one gender, making this a confident, versatile choice for anyone drawn to darker, more layered compositions.

Performance & Wearability

• Longevity: Strong — expect 6 to 8+ hours of wear, with the spicy top notes fading within the first 20 to 30 minutes and the patchouli-sandalwood-amber base carrying a warm, woody presence for the remainder of the day.
• Sillage & Projection: Moderate and well-controlled — noticeable up close without overwhelming a room, making it suitable for both quiet professional settings and closer social situations where you want to be noticed without shouting.
• Best Season & Occasions: A strong pick for autumn and winter thanks to its warm, resinous base, though it's versatile enough for year-round wear. Suits the office, serious meetings, dates, and evening occasions alike — wearers have described it as equally at home in a boardroom as on a night out.

About the Brand: Lattafa Pride

Lattafa Pride is the more elevated line within Lattafa's broader portfolio, aimed at fragrances with a bit more complexity and refinement than the brand's mainstream releases. Sur Mesure Noir reflects that positioning well, built around a genuinely layered spicy-woody-resinous structure that draws comparisons to well-known niche fragrances in the same style, at a fraction of the price. It's part of a growing pattern from Lattafa Pride: taking sophisticated, harder-to-categorise scent profiles and making them accessible without cutting corners on construction or performance.

What the Community Is Saying

"This is my go-to for serious meetings and dates. It comes across as grown-up and confident without being loud — I want to smell good but not stand out, and this nails that balance perfectly." — Adam, Melbourne

"Found this after comparing prices around and Dubai Blends had it noticeably cheaper than anywhere else I checked in Australia. The dry-down is genuinely lovely, dark and warm without being heavy." — Ryan, Brisbane

Why Buy From Dubai Blends?

• Best Price Online: We operate purely online and buy in bulk, which eliminates expensive retail rent and middle-man markups. We pass those direct savings straight to you — at $88, this comes in noticeably below what other major Australian retailers currently charge for the same 100ml bottle.
• 100% Guaranteed Authenticity: Sourced completely via direct, authorized supply chains within the United Arab Emirates.
• Insulated Vault Packaging: Meticulous multi-layered bubble wrapping ensures your luxury crystal flacon arrives in pristine condition.
• Climate-Regulated Storage: Kept in temperature-controlled darkness to prevent the premature degradation of delicate citrus top notes and precious natural oils.

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Frequently Asked Questions (FAQ)

1. What does Sur Mesure Noir by Lattafa Pride smell like?
Sur Mesure Noir opens with a sharp, spicy blend of bergamot, cinnamon, nutmeg, and pimento, softens into an aromatic heart of lavender and elemi, and finishes on a dense, resinous base of patchouli, sandalwood, cedarwood, vetiver, and amber. It's a spicy-woody-amber fragrance with real depth, rather than anything fresh or fruity.

2. How long does Sur Mesure Noir last?
Sur Mesure Noir typically lasts 6 to 8 hours or more on skin, with the resinous patchouli-sandalwood-amber base giving it strong staying power well after the spicy top notes fade.

3. How much does Sur Mesure Noir cost in Australia?
Sur Mesure Noir 100ml EDP is priced at $88 AUD at Dubai Blends, which is cheaper than the $95 currently charged by other major Australian retailers for the same bottle.

4. Is Sur Mesure Noir unisex?
Yes, Sur Mesure Noir is designed and marketed as a unisex fragrance, with a spicy-woody profile that suits a wide range of wearers regardless of gender.

5. Is Sur Mesure Noir suitable for the office?
Yes — its moderate, well-controlled projection and refined, grown-up character make it a genuinely good fit for professional settings, including serious meetings, without overwhelming shared spaces.

6. What season is Sur Mesure Noir best suited for?
Autumn and winter are where its warm, resinous base feels most at home, though its balanced construction means it can be worn comfortably across most of the year.

7. When was Sur Mesure Noir released, and who makes it?
Sur Mesure Noir was released in 2025 by Lattafa Pride, the more elevated line within Lattafa's broader fragrance portfolio.

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Pro Tip: Let the Spice Settle Before Judging It

Sur Mesure Noir's opening is intentionally sharp and fiery, so don't judge the fragrance in the first five minutes — give it 20 to 30 minutes to move past the initial cinnamon-nutmeg burst and into its more refined lavender-elemi heart. Applying to pulse points like the inner wrists rather than spraying into the air will also help the resinous base develop more naturally against your skin's warmth, letting the full tailored, layered character of the fragrance come through as intended.